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October 11, 2013

This is Symmetry’s initial blog entry and we are thrilled to introduce ourselves and our service offerings.  Symmetry Advisory Solutions was founded by a Certified Public Accountant (CPA) who likes to walk to the beat of a slightly different drum.  So, don’t get lost in the image of an awkward introverted person with a dark green visor who is methodically counting beans.

During the last few years, there have been several parallel and emerging issues.

  • A widespread need for outsourced and part-time accounting services.
  • The emergence of “Software as a Service” (SaaS) and cloud computing creating the potential for technology to disrupt existing markets.
  • The demand from the work force to have more balance—or symmetry—among their work and personal lives.

These led to the formation of Symmetry Advisory Solutions, a Virtual CPA Firm with one foot rooted in decades of experience, and the other stepping into the future.  At Symmetry, we believe the use of SaaS and the emergence of cloud computing is paving the way for the next major technology explosion.  Symmetry stands in that threshold to assist small businesses—primarily those who provide professional services—to capitalize on those technologies, enhance efficiencies, increase profitability and achieve a competitive edge with larger firms that they could not previously compete.

Symmetry’s mission is to partner with our clients, helping them maximize their financial wellbeing by providing exceptional quality services.  Our goal is to empower our clients by providing them with a working knowledge of the cloud-based technologies we use.  We will have already invested in technology, so our clients can leverage sophisticated tools without having to make considerable investments themselves.

Don’t be fooled by the term, virtual CPA firm; Symmetry is a full service firm, offering business solutions that range from outsourced (or virtual) bookkeeping and accounting to CFO services.  We also provide tax advice and planning for both small businesses and individuals, as well as quality control consulting for CPA firms.  Symmetry can help you evaluate your internal controls, map your current business processes to identify opportunities for improvement, or even perform examinations and audits.

Symmetry’s staff truly strives to partner with their clients as a trusted business advisor to help them not only understand yesterday, but also help them to understand tomorrow.  We are committed to helping our clients achieve their financial and business goals amid the common struggle to find balance in the fast-paced frenetic world in which we live.  We are also passionate about living our tag line every day:  Your Life.  Your Business. That Order.  Symmetry ascribes to the philosophy that we must evolve with the changing times and find effective methods that create efficiencies for all – in all aspects of life and work.  These efficiencies will naturally lead us to discover new views on balance—symmetry—in meeting our personal needs, demands and desires.

If you’re interested in seeing and hearing about others in the accounting industry who are also embracing the concept of working in the cloud, check out the following video blog, CPAs on Tour: BYOC (Bring Your Own Cloud), By Jody Padar , posted October 9, 2013.